For B2B teams selling $50K+ deals
We turn your named contact list into matched LinkedIn and Meta audiences, put founder-led content in front of them, and connect every click and qualified meeting back to your CRM.
Watch the short video to see how contact-level paid media works.
Apply for a Founding SpotSelected client experience
B2B
DTC
Paid search is more expensive. Buyers are moving to AI search. Organic LinkedIn reach is unpredictable. And a cold email is now one touch in a much longer buying journey.
Your buyers still research, but that research is split across Google, LinkedIn, communities, and LLMs. Waiting for the right keyword captures only a fraction of the market.
Cold email and LinkedIn outreach still work, but a single unfamiliar message has to create trust from zero. Familiarity before the first touch changes that conversation.
The ad team targets broad segments and reports clicks or leads. Sales works a named list. Neither side can see the complete journey or reinforce the other.
The same contacts. The same message. Every channel working together.
We start with your named accounts and contacts, enrich the identities required by each platform, and sync matched audiences to LinkedIn and Meta.
We amplify executive posts with LinkedIn Thought Leader Ads and turn the same point of view into founder video, clear statics, and targeted Meta campaigns.
We build the conversion path, feed qualified-meeting data back to the platforms, and surface engagement in your CRM so sales can follow up at the right time.
A different operating model
Paid media becomes an extension of the GTM work you are already doing: the right message, to the right contact, at the right time.
The second-order benefit
When the same accounts see useful content before outreach and between calls, sales no longer has to create familiarity from zero in every conversation.
We build the audience, ads, conversion path, measurement, and operating system—in that order.
We define the accounts, buying roles, and contacts your sales team actually wants to reach. No broad audience gets substituted for the real list.
We enrich each contact with the identity data the platforms use, create the matched audiences, sync them to LinkedIn and Meta, and report matched reach.
We select or help shape the strongest executive posts for LinkedIn, then create founder-led video, AI-assisted walkthroughs, and static ads for Meta.
We test native Instant Forms against a focused landing page and booking flow instead of assuming which funnel will win.
Clicks and engagement become visible to sales. Qualified booked meetings—not just form fills—become the conversion signal sent back to LinkedIn and Meta.
We shift spend toward the messages and paths that produce qualified interest. You see spend, reach, creative, meetings, and pipeline—and keep the operating system after 90 days.
We care about what happens in your pipeline—not just inside an ad account. These are the outcomes we track from the baseline onward.
Direct ad response becomes booked meetings with the right accounts—not a pile of cheap form fills.
Compare reply and meeting rates for contacts receiving paid air cover, with a holdout group when the audience is large enough.
Prospects arrive with context about the problem, the point of view, and the offer instead of starting completely cold.
Keep educating open opportunities so the company stays familiar and the point of view keeps working between calls.
Measure time from first touch to signature and look for the cycle to compress as familiarity increases.
Do more deals from the list you already have.
A note from the founder
I came up through MuteSix and managed more than $100M in paid media in the DTC world, where every click had to earn its keep. Then I built my own agency to roughly $300K per month—100% through LinkedIn—and sold it for seven figures in October 2022.
For the last few years, I have helped more than 300 B2B founders and agency owners improve their positioning, content, sales, and client acquisition. That taught me why founder-led content creates trust in a way polished company ads rarely do.
Maestro brings those lessons together: DTC performance discipline, LinkedIn-native founder content, and modern contact-level audience matching. The result is a paid system built around the people sales actually wants—not anonymous traffic.
Tim Keen
Founder, Maestro
The offer is new. The experience behind it is not.
From Tim's previous LinkedIn, growth, and agency advisory work—not results from the new Maestro paid-media offer.
"The important thing is the number of booked calls into my calendar with qualified leads. I'm really fully booked at the moment—almost too booked—with loads of leads coming in through my LinkedIn directly."
Jessie Healy
CMO, Webtopia
"A lead gen system that gets me leads that are already half closed because of my content."
Laksh Sehgal
Founder, Neuroid
"Because Tim's owned his own agency and sold it, he's got very nuanced, different ideas that you haven't heard before."
Nativ Yako
Founder, NSY Digital
"He gives you very clear, very specific things to go after. He just knows how to identify problems and make you want to trust him."
Hal Zeitlin
Founder, Candid Leap
"Over the course of the program with Tim I doubled revenue in about two months. Since then we've been growing a lot."
Alexandre Olim
Co-Founder, Plutus Media
"Since taking the course, LinkedIn has become a lead gen source for us, which is awesome. It was nothing before."
Chirag
Founder, Taco Digital
"Tim's hands-on approach and the actionable tips he shares are second to none."
Rahmi Ozcan
Paid Ads & Strategy Partner, Think Digital Now
"Tim's insights are actionable, the videos are concise, and the exercises are relevant, fun, and reinforce the learnings."
Sean Bacastow
Founder, PureFunnel
Starts at $5,000 per month in fees, plus at least $10,000 per month in media spend.
Strategy, build, creative, management, measurement, and handoff.
The scope, economics, and limits of the founding-partner program.
B2B companies with a $50k+ ACV and at least 1 salesperson who is good at closing deals.
The engagement starts at $5,000 per month in fees, plus a minimum of $10,000 per month in media spend paid directly to the ad platforms. The initial commitment is 90 days, so the minimum total investment is $45,000: $15,000 in fees and $30,000 in media.
The goal is to launch the first audience and campaigns in 14 days. Timing depends on list quality, account access, tracking readiness, approvals, and how quickly we can obtain usable founder or executive content.
We stop treating paid media as a separate lead-generation channel. The same named contacts sales wants become the audience, founder and executive content becomes the creative, qualified meetings become the optimization signal, and engagement becomes visible in the CRM.
Ideally, your founders are posting at least 3 times a week on LinkedIn. If that is not already happening, we can connect you with partners who can help you spin that up, or give you some practical tips for making it happen.
The system is built around custom audiences created from your target list, with automated audience expansion disabled wherever the platforms allow it. Actual delivery still depends on identity matching, platform rules, and minimum audience requirements, so we will report matched reach rather than promise literal 100% delivery.
We track media performance, matched reach, clicks, form submissions, booked meetings, qualified meetings, and pipeline movement. The key question is not how many cheap leads we generated; it is whether the right accounts engaged, booked, and moved faster.
You keep the audience structure, campaign setup, creative system, landing-page assets, tracking, and reporting foundation. Your team can take it in-house or we can agree on an ongoing management scope based on what the first 90 days taught us.
Apply for one of five founding-partner spots. We will look at your list, economics, sales motion, and current paid setup before recommending a plan.
Apply for a Founding Spot